Shopping for toys is always exciting, not just for kids but also for kids at heart. And we speak of toys, the first thing that will pop into our minds is Mattel. So, how to shop Mattel from Canada?

In this guide, we'll walk you through Mattel's most popular collections, where to find them, and how to get your purchases in Canada at the lowest cost.

Step Into The World Of Mattel

Founded in 1945 by Elliot Handler, Ruth Handler, and Harold "Matt" Matson, this iconic brand began in a California garage as a maker of picture frames and dollhouse furniture. Their first big success was the Uke-A-Doodle in 1947.

14 years later, they introduced the most popular doll the world has ever seen, Barbie. Ruth Handler named it after her daughter, Barbara. In the years that followed, the brand continued to launch household toy items, such as Hot Wheels and Chatty Cathy.

They made major acquisitions for brands like Fisher-Price, helping them dominate the preschool market. Mattel have also acquired American Girl, furthering its reach.

At present, they continue to maintain their status as a top-tier global company. They even expanded into the gaming and entertainment spaces, launching the Barbie movie starring Margo Robbie in 2023.

Did you know? The brand's name is a portmanteau of the names of its founders, Elliot Handler and Matt Matson.

Popular Mattel Collection

Let's explore some of their most popular toy lines that continue to capture the hearts of children and collectors worldwide:

Barbie

Who hasn't heard of Barbie? This career-driven fashion doll continues to reinvent herself. With hundreds of dolls representing diverse skin tones, body types, and professions, Barbie sparks imagination and conversation in equal measures.

So, it doesn't matter if you're gifting a kid their first Barbie or just a lifelong collector. There's always a new chapter in Barbie's story that you can explore.

Some of the recent releases:

• Barbie 2026 Lunar New Year Doll. Designed by Joyce Chen, this "oriental charm" doll is the 6th in the series and celebrates the Year of the Horse. It features a bright red gown embellished with gold peonies and a fan-inspired pleated bodice. The model has a long, sleek hairstyle, bold earrings, and a sheer golden shawl. She also uses the classic Mackie face.
  
  
• Autistic Fashionistas Doll. Released in January 2026, collaborating with the Autistic Self-Advocacy Network (ASAN). She wears a loose-fitting, purple-and-white pinstripe A-line dress with short sleeves and a flowy skirt. She also has a bright, positive smile and a slightly averted gaze to represent differences in eye contact.
  
  
• Barbie Basics 2026. These dolls embrace a clean, modern aesthetic designed to spark creativity. Their main goal is to let each doll's individuality shine. Each set includes mix-and-match pieces that make it easy to build unique, intentional looks.

Hot Wheels

Hot Wheels is a legendary brand of scale model cars and vehicles introduced in 1968. Considered as the "hotter" version of toy cars, these models feature custom "California" styling. They also have flashy Spectraflame paint and low-friction "redline" wheels built for high-speed track racing.

Today, it is the #1 selling toy in the world, producing over 500 million cars annually for both children and adult collectors.

Some of the recent releases:

• 2026 Hot Wheels Mainline. This collection includes 250 standard cars, features new castings like the Ferrari l2Cilindri, Optimus Prime, and The Simpsons Family Car. Collectors can also hunt for rare finds, including the '87 Buick Regal GNC and the highly sought-after '87 Ford Sierra Cosworth.
  
  
• Hot Wheels Premium and Collector Series. The collection offers models with all-metal bodies and Real Riders rubber tires. The highlights include the Car Culture: Modern Classics set, featuring Ferrari Testarossa, Nissan Silvia S14, and Porsche 993 GT2. Special editions, such as the Lunar New Year Porsche 935, are also part of the 2026 collection.
  
  
• Mattel Creations and Red Line Club (RLC). These exclusives offer limited online releases that often sell out quickly. The key models include the 1965 Shelby Cobra 427 S/C, '21 Pagani Huayra, and the Elit 64 Series 1975 BMW 3.0 CSL Race. It also has the Hot Wheels x MoMA collaboration featuring the Citroën DS 23 Sedan and Jaguar E-Type Roadster as collectible “art piece” cars.

Fisher-Price

Fisher-Price is a popular brand for babies and preschoolers. Their focus is on "purposeful play," creating toys that are not just fun. They also want the toys to help with child development. In 2026, the brand primarily focuses on two big trends: eco-friendly wooden toys and collectible sets for adults.

• Fisher-Price Wood Collection. Expanded in 2026, this collection features toys made from sustainable wood with a simple, Montessori-style design. Popular items include a wooden music table, a coffee shop playset, and stacking rainbow and animal blocks, among others.
  
  
• Imaginext Line. This collection is perfect for ages 3-8 and focuses primarily on action-based play. New releases include Jurassic World dinosaur toys like T. Rex and Mosasaurus. You can also catch DC Super Friends figures with metallic finishes and mech suits.
  
  
• Laugh & Learn Line. This line continues to offer electronic learning toys. Highlights include a 4-in-1 activity table and a flip-phone toy with multiple learning stages.

American Girl

American Girl is a premium doll brand known for its strong storytelling. Each doll comes with books that build the character's personality, often set in historical or modern times. In 2026, American Girl celebrates its 40th anniversary with some of its most unique releases yet.

• 2026 Girl of the Year. This collection revolves around the story of Raquel Reyes. She's a 10-year-old Mexican American girl from Kansas City, helping at her family's paleta shop, DJing, and playing pickleball. Her accessories include a seaside car, a pickleball set, and a pet dog named Luzita.
  
  
• Modern Era Collection. To celebrate 40 years, this set reimagines the original six historical characters. It features modern outfits rather than traditional period clothing.
  
  
• KPop Demon Hunters. It is a collaboration with Netflix through the popular animated movie. These 18-inch dolls have bold designs, colourful hair, and performance-inspired outfits.

Monster High

Monster High is a popular doll line focused on the children of famous monsters. Apart from their strong message of self-expression and unique style, this brand also gained a strong fanbase thanks to its bold fashion, diversity, and highly poseable dolls.

• Skullector and Alumni (Collector Series). It features limited-edition dolls sold mainly through Mattel Creations. Highlights for this year include Coraline, Morticia Adams, and a re-release of The Shining Twins.
  
  
• Creeproductions Line. This line brings back the class 2010-era dolls for fans who missed them the first time. It includes characters like Venus McFlytrap, Rochelle Goyle, and Robecca Steam.
  
  
• Generation 3 (Playline). This collection continues to expand with updated looks for core characters like Draculaura, Clawdeen, and Frankie. Plus, some themed releases, like the music festival-inspired "Buried Secrets," are part of this lineup. You'll also meet new characters, such as Jinafire Long, C.A. Cupid, and Nefera de Nile.

Pixar Cars

Pixar Cars has been a favourite since its 2006 launch. As it celebrates its 20th anniversary, it also presents its new line from the original Cars film.

• Red Riders Packaging. The collection features updated "Red Riders" packaging and new versions of classic cars. It also includes the return of rare Super Chase models, Memo Rojas Jr., Flash Nilsson, and Morgan Martins.
  
  
• Chiland Variants. Some collectors are also paying attention to "Chiland" variants. These models are cars made in new China factories, but with similar quality to earlier versions.
  
  
• New and Updated Releases. This lineup introduces a brand-new character named Marilyn, a detailed version of Chris Roamin', and a transforming Lightning McQueen with interactive features. You'll also see seasonal releases, like Easter-themed cars, adding fun variations to the lineup.

Disney Princess

In 2026, Disney Princess has expanded into two main categories: Playline and Collector.

• Playline. The Playline is the brand's collection of everyday toys, which includes the standard 12-inch dolls. One of its key releases is the Ocean Friends playsets for Moana and Ariel that come with water and sand features.
  
  
• Collector Series. This series is the premium collection intended for adult fans, featuring high-end details and fabrics. Popular 2026 releases include a high-end fashion Cinderella doll created with Viktor&Rolf. It is an Amsterdam-based avant-garde luxury fashion house founded in 1993.

Also In Our List: Purchase These Designer Dolls From Disney Store: Canada Shipping With Shippsy

Where To Find Mattel Products In Canada?

Canadian shoppers can find Mattel products at most major national retailers, like Walmart, Amazon, and Toys "R" Us Canada. These stores carry a solid selection of the company's core lineup throughout the year.

However, not all products are always available locally, while some may not be available at all. The most recent ones would be the products that are part of the Mattel Creations REVEALED 2026, such as the Barbie Super Bowl LX Collectible Doll, Hot Wheels x Naruto Nissan Silvia (S15), and the Little People Collector X-Men Issue.

And that's exactly why more Canadians are looking south of the border.

Why Buy From The US Instead?

If you're looking for more reasons to buy from the US stores, we have them for you. Here's why cross-border shopping can be worth considering:

Lower Retail Prices

US retailers routinely offer Mattel products at lower base prices than their Canadian counterparts. Even with shipping, the savings on popular items can still be much larger.

For example, the Fashionistas Series, which normally costs 15.98 CAD (7.29 USD), would cost only 15.03 CAD (10.97 USD) in the US. It's already an almost 2-dollar price difference.

If you want a bigger price gap, you'll definitely notice it with the Dreamhouse (Pool Party) playset. The normal price would be 146.59 CAD (107 USD)* in the US. However, if you buy it from a Canadian retailer, the price point would be about 199.99 CAD (145.98 USD). That's a 50+ CAD price gap.

As you can see, the price gap often still favours buying from the US, especially for big-ticket items.

*Reflects current March 2026 "Spring Sale" pricing in the US.

Greater Product Variety

As already mentioned, US retailers carry a much broader product assortment than Mattel Canada.

Niche collectibles and deep character selections within lines are far more likely to be in stock on American shelves. Examples would be collections from Monster High and specialty Fisher-Price bundles.

Simply put, more options mean more chances of finding exactly what you're looking for.

Retailer Exclusives

Some of the most exciting releases are available only through specific US retailers, such as the Target-only American Girl sets. If you want them, you need to shop across the border, or miss out entirely.

Faster Access to New Releases

Newer products often hit US shelves weeks or even months before they arrive in Canada. Shopping from the US means you don't have to wait and hope the product eventually reaches local stores.

Réflexions finales

The company has spent decades building toy lines that genuinely stand the test of time. It doesn't matter if you're shopping for a Christmas gift, adding something to your collection, or tracking down an exclusive item. You can guarantee that the brand consistently delivers.

For Canadians, the question isn't whether to buy Mattel products or not. It's where and how to do it smartly.

The only catch? Getting those US purchases across the border efficiently.

That's exactly where a reliable cross-border shipping solution becomes your best friend.

Bring Mattel Home, Ship With Shippsy

Why limit yourself to what's available locally when an entire world of Mattel products is just across the border? Cross-border shopping may sound complicated, but it doesn't have to be.

With Shippsy, you can shop at US stores (Target, Walmart, Amazon, name it!) just like a local. You can have your Mattel haul or any US purchases shipped straight to Canada with ease.

• Lowest shipping rates starting at 8.99 CAD
• Fastest delivery within 2-3 business days*
• Processes customs clearance on your behalf
• Free US shipping address

*Delivery time varies per region.

It's a hassle-free way to expand your US items without borders.

Start shopping smarter today, and let Shippsy handle the rest!

Claudine Rada

Candy is a content writer who believes good writing should both work and wow. As Shippsy's content team lead, she turns shipping jargon into stories that actually make sense. When she's not leading the content team or crafting SEO-friendly pieces, you'll find her rereading (and rewatching) Harry Potter for the umpteenth time, working on her personal blog, or lost in a good book, with snacks (and a little caffeine) within reach.